@nrexpress You are on the right track.. PVH is a good straddle and I just closed out of my position for a good profit.
The mistake you made was looking at the return matrix and thinking that it was showing RV changes. The return matrix (top chart) show actual pnl % of the straddle (not RV). As Yowster said, RV does not equal pnl and the RV charts show 'worst case scenario'