@Hielke
Pre-earnings momentum trade. The basic thesis is that leading up to earnings, some stocks tend to have positive momentum regularly. It's a directional, high-risk, relatively short term trade. I'm laying this out because I think many people that were looking at these trades gave up during Q1 of this year, because oh man it was rough.
Very small position sizing. Cap the number of trades you run at any given time. If you run this with other bullish strategies (short vol in particular), be even more careful and consider hedging your portfolio.
Some stocks that I trade with this will flat out ignore market drops during their pre-earnings phase. Others will not.
While many trades are closed at -40% (a widely used rule of thumb is a profit target of +40%, loss limit 40%), I have had 100% loss trades. A stock I did this a couple of weeks ago with had an accounting scandal, dropped 15+% during the day, and rendered the options basically worthless. The only trades were small lots of minimum pricing, I assume traders closing positions for cleanliness/margin reasons. I actually let that one ride through earnings, thinking the commission fees weren't worth trying to close out the dirt, and the company had crushed earnings before - no luck.
Anyway, I personally think there's a definite edge here but you have to be careful both in terms of individual position sizing and overall portfolio effect.
I'm actually very behind with some of my logging, so I can't even give you my personal profitable trade rate, or the average gain using this strategy. I may even have lost money on it this year, considering how badly Q1 went. This quarter has treated me much better.
Some people have looked at an inverse of this trade - negative pre-earnings momentum, in an effort to balance some of the portfolio effects. The return scanner even lists put returns. (also, you can find some non-official straddle opportunities that don't meet SO criteria but may outperform their cost for whatever reason (RV drop might be too high, IV might be out of range, etc.) I don't think there are enough put candidates to justify the effort searching for them, so I haven't really pursued that myself.
If someone has been successfully utilizing those trades (as a balance or on their own), I'd be happy to discuss some elements of strategy with them.
I think it's not an SO official trade largely due to the directional nature and volatility, though I might be putting words in Kim's mouth.