Excellent question.
There is no firm answer to that question. Higher allocation is definitely not an issue for high volume stocks like SPY, AAPL, CSCO, GOOG etc. Our last few stocks had less volume and OI. I think it really depends - some stocks will be easier to trade, some will cause issues with fills. While volume and OI will give you a good indication about liquidity, sometimes even with smaller OI you will get decent fills, and vice versa. In general, I would not trade more than 10-15% of OI.
I think you can do few things:
1. Trade less size for less liquid stocks.
2. Set your own entry/exit targets - this is probably the most important.
3. Trade different strikes.
4. Trade different expiration - if I trade weekly, you can go for a monthly and vice versa.
5. In general, I do not recommend to chase, but if you still see good value, sometimes it's okay to go 1-2% higher than my entry. In some cases, you can just set different targets than me and exit before my alert. Over long term, it should level out.
6. Patience is a key. Many times the price will calm down after the initial spike. It might still be slightly higher than my alert, but with some patience, you might pay only 1% more instead of 2-3%.