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huh? no. The solution is to be up front about the nature of the relationship when propagating advice and info through their "free" tasty trade network. No reasonable person would have any issue with business men making money

They have been working with the help of the SEC for the past 3 years to put this operation together following the letter of the law. They are 2 separate companies 1- TastyTrade, which is led by Sosnoff and only in the business of providing research and education, for free. They offer no products that cost money. 2- TastyWorks is the new "clearing and brokerage" arm of the company and is a separate company. They are not a clearing firm. They are using "Apex Clearing" for that part of the program. Apex has been around for many decades and has an excellent reputation. Tom & co. started creating TOS in 1999 and it has grown to be one of the best retail trading platforms today. I personally do not use it because I have been with IB since they started and , I do not know which platform is better but, I am so attached to it after all of these years, it is my personal choice. Plus IB has more money than almost any retail firm in the world and their commissions are near the best. TastyWorks will probably be a little bit less money in commissions and their trading platform is the fastest in the (retail) world because they removed all of the"junk" that slows other platforms down. It is strictly an "options" platform that deals with everything relating to options and HFT speed because of the way it was designed. I think they have proved that they know how to design a platform. Just look at TOS. From 1999-2010 no other platform could touch it. But now they used the same team to make something far superior. They offer anything related to TastyTrade for free and would love to do the same thing with TastyWorks but, these things, at this level, cost a LOT of money to run. With that considered, their rates are pretty amazing, and Apex Clearing is a solid clearing firm with a very long history. If there was anything to worry about regarding the safety of your funds, then I think Apex would have gone out business over 25 years ago. The whole thing got a big green light to begin from the SEC so I think it is about as safe as you can get. They have only 1 problem for me, but it is only temporary. They will only offer Equity, Etf, Indexes, and all related options and products at the very start. In March they will add all commodities, and more and more products as time goes on. You are not putting your money with a new firm that is just starting out and have to worry about how they will do. The company has been clearing forever and is solidly built to handle anything. I',m interested in the platform. I will never leave IB. At least I doubt it. But, I will open a small account here to see what the platform is all about, and if it provides any tools that are new and can make my trading more efficient. And NO...I am not a spokesman for them! I just wanted to provide some information about their operation that seems to be lacking in the conversation.

Yes, I took that into account: 1.08 in Tsatytrade vs. 1.48 in IB for round trip. BUT: 1. Trading indexes like SPX, RUT, VIX etc. is more expensive at Tastyworks. 2. 4 times higher margin rates. 3. Exercise and Assignment fees. 4. Much higher rates for stocks. 5. No volume discounts. When you account all factors, the total cost at Tastyworks will be probably similar or slightly lower than IB. My point is that when you are a new player in town and want to compete against someone like IB who has been #1 broker 4 years in a row by Barron's, you need to do much better. Look at other new players like Tradier, Lightspeed etc. Especially when your mantra is "We want to help the small guy"... Of course compared to TOS, those are amazing rates. For all Sosnoff/tastytrade funboys, it is probably attractive as well. But to steal clients from IB, they will have to do much better.