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Excellent post! To add to this, here are some of the stuff I've learned over my time here. For the pre-earnings trades, Kim almost always starts the DISCUSSION topic before entering and lets you know what the good price is to enter. I then would look at the stock price and calendars and place a limit order on the low side of Kim's range. More often then not, I will enter either at or 1-2 cents better than Kim's price, if I can get a fill before he does. Now, I do not have IB as my broker, so I know I'm not going to get as good fills as those who do, so I plan my entrance and exit accordingly. I NEVER chase a trade (anymore). This bit me hard with GOOG last cycle, and I learned my lesson (finally). Sometimes if the price moves, I'm able to get in at different strikes that are then ATM for the same price or better than the official trade. This actually worked out for me in the last TSLA trade, where my strikes were closer to ATM than the official because I entered a few days after the official trade I ALWAYS get ATM straddles and calendars, regardless of the official trade, when entering I set my profit target and I stick to it, which is usually about 3-5% less than the official target. Firstly, because of my broker (TOS) I know that I'm going to have some slippage, and second that the official profit target does not take into account commissions, while mine does. Lastly, I always try and make sure I know what the potential exit price to be, instead of blindly following the profit target percentage. For example, if the official trade is entered at 1.00 and the stated profit target is 25%. Then I know that the target exit price is 1.25. If I entered at 1.05, I still set the target exit price to be 1.25, which makes the percentage 19% before commissions. Again David, thanks for the post!